RSL & Co
Empowering Businesses
To Reach New Heights
Streamlined your UK Onboarding Process.
Whether it’s sourcing creative and delivery partners or breaking into global markets, we’re your catalyst for growth.
All rights reserved @ RSL & Co
Richard Smith London
GREAT THINGS IN BUSINESS ARE
NEVER DONE BY ONE PERSON.
THEY'RE DONE BY A TEAM OF
GOOD PEOPLE.
RSL Service
We're here to help you grow.
Business OnBoarding
From legal entity formation to securing premises and launching operations,
we simplify every step of your UK business setup.
Retail & Experiential Management
RSL delivers immersive,
data‑driven retail and brand showcase solutions designed to deepen audience engagement and drive business performance
.
Sponsorship Strategy
With two decades of experience in major global events, RSL crafts and executes strategic sponsorships that amplify visibility, boost engagement, and deliver measurable ROI.
Film & Content Production
RSL film production team offers
deliver immersive, data‑driven retail and brand showcase solutions designed to deepen audience engagement and drive business performance.
Case Studies
RSL Services
RSL - EXPERIENCE
Retail & Experiential
Retail Solution
Harness data-driven insights to design immersive retail environments that captivate your audience, elevate brand presence, and foster deeper customer connections across every touchpoint.
Design Management
Blending creative expertise with strategic thinking, we use a RISD-honed design approach to deliver solutions that sharpen brand positioning, drive differentiation, and accelerate market success—with fast, agile execution.
DTC & B2B Event
Craft unforgettable experiences in iconic venues that create lasting impressions across both consumer and trade audiences. We focus on measurable ROI through innovative, high-impact event marketing that elevates your brand above the noise.
RSL 01 - RX
Retail Management
DATA-DRIVEN RETAIL SOLUTION
We deliver impactful retail experiences powered by consumer behavior insights and advanced analytics.
- Guideline & Playbook
Clear frameworks to align teams and execution
- Brand Showcase & Fixture Production
Premium retail environments built for engagement.
- End-toEnd Retail Experience Solutions
From strategy to activation
- Insight-Led In-Store Activation
Drive measurable engagement with behavior-backed tactics
-
Site Surveys & Mystery Shopping
Ensure excellence and consistency across all touchpoints
01
Retail Management
02
RSL 02 - Design
Creative Design Management
From Concept to Execution
We manage the full design lifecycle—from concept development and prototyping to in-store implementation—ensuring brand consistency and seamless communication across every consumer touchpoint.
Our Capabilities
- Store Design
Functional, brand-led retail environments
- Showcase Design
High-impact displays for product storytelling
- Display unit & Fixture Design
Custom-built for engagement and durability
-
Guideline Development & Publishing
Clear, actionable brand standards
- Signage / POSM Design
Cohesive visual identity at the point of sale
For further information, please contact the RSL Design Management Team.
RSL 03 - Events
We help you
stand out
Stand Out Where It Matters
Richard Smith London delivers expert event solutions - combining strategic venue sourcing with exclusive UK locations to create bold, original experiences that accelerate business impact
- B2B Partnership Activation
Engage decision-makers and build strategic relationships
- Consumer Engagement Programmes
Captivate audiences with immersive experiences
- Product Launching Events
High-impact launches designed for maximum exposure
- Venue Search & Contracting
Sourcing and securing the perfect setting
- Hospitality Experiencea
Bespoke guest journeys that leave a lasting impression
Strategic Events That Drive Results
With over 10 years of experience in UK event promotion, we guarantee unique and effective approaches to elevate your business to new heights.
03
DTC & B2B Event
I'M RICHARD
Managing Partner
My career has been centered on transforming brand narratives into immersive, design-led experiences, whether through cutting-edge global product launches or six Olympic Games sponsorship activations for Samsung. With a foundation in Architecture from the Rhode Island School of Design, I bring a spatial and conceptual design sensibility to every project, blending creativity with operational precision.
RSL - SPONSORSHIP
Sponsorship Management
Sponsorship Consulting
Major Global Event Expertise
End-to-end sponsorship management, including IOC rights activation approvals, asset delivery and oversight for the world’s largest events
Onsite Operations
Hospitality & Events Operation
Comprehensive event services - from ticketing and transportation to accreditation processing, hotel coordination, and guest experience management
Fan Engagement
Activation & Brand Experiences
Turn-key execution including stand builds, staffing, resourcing, and on-site retail or promotional activations that engage and convert
RSL 04 - SPONSORSHIP
Tailored Sponsorship Strategies that Deliver
With over 20 years of experience, RSL has built a reputation for delivering strategic sponsorship solutions that elevate brands on the global stage.
Our journey began with a passion for impactful marketing within the sports sponsorship arena. Since then, we’ve grown into a trusted partner for international hospitality and sponsorship programs, known for our precision, agility, and results-driven approach.
We specialize in:
- Strategic sponsorship consulting
- Brand activation and audience engagement
- Major event operations and rights management
- End-to-end program delivery across global markets
Partner with RSL for unparalleled expertise and measurable business outcomes in today’s competitive sponsorship landscape.
04
Sponsorship Management
UNIQUE APPROACH
Specialised Sponsorship & Marketing Consulting
With over two decades of proven experience in strategic activation and sports sponsorship marketing, RSL delivers tailored solutions designed to boost business performance and brand reach.
Our team excels in crafting bespoke strategies aligned with your unique objectives—whether you're launching a campaign, expanding internationally, or activating partnerships at scale.
Partner with Richard Smith London to strengthen your global presence in the hospitality and sports marketing space. We optimise your approach for maximum efficiency, scalability, and long-term success.
Sponsorship Management
Right Management, Onsite Operations, Delivery Excellence
Right Management
RSL assembles dedicated teams to manage sponsorship programmes, securing approvals for operational planning and Olympic Partner activations. We maintain strategic communication with the IOC, USOC, and local organising committees to ensure compliance and alignment at every level.
Onsite Operations
RSL leads end-to-end management of Olympic Games onsite operations - overseeing AD deployment, security, ticket distribution, budget management, and stakeholder communications to ensure flawless delivery of every programme element.
Delivery Excellence
From Showcase & stand builds and live event execution to talent coordination, logistics, hospitality, ticketing, accreditation, and security support - RSL delivers full-spectrum solutions that bring your sponsorship vision to life.
RSL - CONTENT
Content Services that Drive Engagement
Content Service
Promotion Films
Agile production for bold storytelling
We deliver fast-turnaround, cost-effective promotional films tailored to your marketing objectives. High production value meets strategic intent—ensuring your message cuts through in competitive markets.
B2B Screen Content
Smart content for sophisticated audiences
From B2B intros to interactive screen materials, we craft compelling visual content that communicates complex ideas with clarity. Our film expertise combined with B2B insight helps brands stand out where it matters most.
RSL 05 - CONTENT
Content Services
that Drive Engagement
Film Production
Screen Content Production tailored
to your makeing activation
Presentation and Promotion Film Production
Promotion Film / B2B Screen Content / Presentation Content / Interview Clip
05
Short Film & Screen Content
WHY WORK WITH US
Our Marketing Consultant Advantages
Expert Guidance
Access experienced professionals to guide your marketing strategies and achieve optimal results for your business.
Tailored Solutions
Receive customized solutions that cater to your specific needs, ensuring a unique and effective marketing approach.
Proven Results
Achieve measurable success with our data-driven strategies and track record of delivering positive outcomes for clients.
TEAM RSL
Meet RSL Leadership Team
Kenneth Tam
Chief Creative Director
Chief design consultant in space, consumer experience and point of sales.
Drive innovation in corporate business consulting industry.
Richard Cho
Lead Business Consultant
20 years of business consultation and operational experience for sponsorship marketing, right management and B2B strategy and partnership.
Min Shines
Head of Communication
Communication strategy, media briefing and interview trainining for corporate leadership.
TEAM RSL - Partners
Richard Smith London & Co specializes in strategic brand partnerships
and sponsorship opportunities at premium UK venues.
We facilitate partnerships between leading brands and high-traffic destinations,
creating innovative sponsorship opportunities and developing exciting business ventures.
Our experience includes partnership development at Westfield Stratford City and Westfield White City,
connecting brands with millions of potential customers in London's premier retail destinations.
ProsperWith
B2B Solution Consulting Service
We provide marketing expertise, combined with content creation, that enables our clients to punch beyond their weight in a cost-effective way, and prosper in an increasingly competitive business landscape.
SUUM PROJECT
Global contemporary art curating service
SUUM champions contemporary art, through which we aim to vitalize society with creative and innovative ways to communicate with a wider cultural audience.
CYPHR
Shaping the future of fan experience
Cyphr is the digital experience and venture studio redefining how modern fans access their favorite artists, athletes, teams, and entertainment brands, connecting through the communities that matter most to them.
TESTIMONIALS
Client Testimonials for
RSL
Sophia Adams
SE & ED International
We had a fantastic experience working with RSL. Their marketing strategies truly helped boost our company's online presence.
Michael Johnson
PSN Soft
RSL consultancy services exceeded our expectations. Our sales saw a significant increase thanks to their expertise.
Jin KWON
Creative Minds
Working with RSL was a game-changer for our marketing efforts. His insights and advice were invaluable.
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